Hispanic Heritage Social

More chamoy? Yes please

What’s the secret to making authentic work? Experience! That’s why the team for Hispanic social sought to collaborate with Hispanic creatives, cast, and crew to the greatest extent possible to create this video series. To say it worked would be an understatement, as these videos are among the highest performing social assets Indeed has ever produced. Each series, including Madres, Skills, and How to, draws on truths and experiences recognizable to Hispanic audiences, connecting these moments to finding a job on Indeed. As successful as the spots have been, the team believes the next campaign could be even bigger.

Credit where it’s due:

Group Creative Director: Javier Torok, TJ Walthall
Creative Direction: Tiffani Lundeen, Harumi Rangel Nishimura, James Hoke, Jose Martinez
Production: Kate Eads, Liz Matijasic

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