Ready to Work
1 National Roadshow, 9 brands, thousands of job seekers. Let’s go.
Ready to work was a radical reinvention of the hiring event. In 5 cities across the US we held talks, 1:1 career coaching, and something for every stage of the job seeker journey.
We supported this with virtual resources and promoted across our channels.
We held custom shoot to capture photos and video that help reflect the vibrant, optimistic job seekers that we would to help with the Ready to Work campaign. We cast non-models to make sure we had an authentic and diverse cast.
While an always-on virtual experience helped us reach tons of job seekers, these in-person events helped us connect with job seekers in 5 different cities across the country. Filled with activations, inspirational talks, and 1:1 career coaching, these events had something for people at each stage of the job seeker journey.
In order to let people know about the event, we took to social and created everything from organic posts to gifs and stickers for Instagram stories for people to post with at the events.
Media
Campaign, Integrated, Branding, Digital, Events, Experiential, Photography, Print, Social
Credit where it’s due
Creative Direction: TJ Walthall, Alex McAreavey
Design: Ginamarie Ivy, John Bosco, Ryan Sawyer, Cate Jarett, Matt Stewart, Zach Honea
Copy: Danny Scheyer, Tony Vinh, Evan Neuhoff
Production: Shelby Gammons, Jen Sylva, Whitney Angstadt
Account: Mandy Atkinson